Organic search engine traffic is undoubtedly an important part of any business’s online marketing strategy, especially for ecommerce websites. After all, consumers are searching for products and services online before they invest their money to buy them so it’s essential to get found on Google whenever anyone searches for the kind of product you offer.
But there are other ways that can also help you to get more organic traffic to your website. Here are some Enterprise SEO tips every ecommerce store owner should know if they want their website to be successful.
- Check Your Site Speed
People love fast-loading web pages, being slow is one of the top ranked reasons for users abandoning a site. According to data from Google, 53 percent of mobile users expect a website to load in 2 seconds or less, and 40 percent will abandon a site that takes more than 3 seconds to load. So make sure you regularly check your site speed using tools like Pingdom, GTMetrix or WebPageTest .
- Optimize Your Site’s Meta Information
Your meta information is the data that search engines use to create your pages’ indexes. When you have an ecommerce store, it’s important to optimize this information so it will be easier for search engines to find your product pages. There are many things you can do in order to accomplish this such as:
– Setting the right title and description tags for each page.
– Optimizing your URLs.
– Leveraging Google’s rich snippets (using Schema markup) to help search engines understand the kind of content on each page and thus rank it higher in SERP.
- Understand Your Audience
Once you start getting more organic traffic, make sure you use this information to improve your marketing efforts. Look into your Google Analytics account to get an idea about the devices users are using to browse your store, what kind of keywords are ranking your pages high in search results, where they’re coming from and how you can improve conversions. All these information can help you create better content for your site’s visitors.
- Optimize Your Site Structure
Having an optimized site structure is the best way to increase your store’s Corporate SEO performance. You need to know that not all search engine bots can access your pages equally, so make sure you create a logical site architecture and include it in your sitemap.xml file to give Google an idea about how your ecommerce store is designed.
- Optimize Images and Videos
Another important thing to do is use alt text and data attributes for images and video, even if you think they’re not recognized by search engines as far as relevancy goes. Doing this will help you rank your pages higher in SERP since it won’t be counted as duplicated content.
- Use SSL
Make sure your website is secured with an SSL certificate because it will both help you get more conversions and increase your page’s SEO performance. The days when HTTPS was only considered to be secure are long gone, Google has already started ranking pages higher in SERP that use this technology, so there’s no reason why you should
- Don’t Use Flash
Last but not least, don’t use a programming language called Flash because search engines can’t read your content properly. If you want to design an attractive website that uses animations and video clips, do it with HTML5 since it’s the future of the web and Google supports this technology for all mobile devices.